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What should you do to your web copy writing so your readers subscribe, vote, buy, or take a stand?

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Commitment/consistency element of influence is one of extremely powerful and seductive device that is used in web copy writing. 

Human beings have a nearly obsessive desire to be–or to appear–consistent to others and to ourselves. 

Once we’ve subscribed to something, voted for something, bought something, or taken a stand on something, we are under tremendous pressure to behave consistently with that commitment in order to justify our earlier decision.

I use this “element of influence” technique in writing web copy by first helping my reader express a firm stand or opinion about something, then presenting my product in a way that it plays to the stand my reader has taken. 

I first construct a question to which the reader could not possibly answer no, such as, “If I could show you a way to double or triple your sales closing rate–and teach you how to sell 50 to 100 percent of all prospects you come in contact with–are you willing to spend an entertaining 63 minutes to learn it?”

By asking this question, I have, in effect, extracted an unspoken commitment from the readers, even if I receive no audible reply. 

Next, I tell them to read the rest of the article, where I give the details of my offer.  After I’ve given the sales pitch, I say something like, earlier on, I asked you the question: 

“If I could show you a way to double or triple your sales closing rate and teach you how to sell 50 to 100 percent of all prospects you come in contact with–are you prepared to spend 63 minutes to learn it?”

Since you’re still reading this, I’m going to assume you answered, “Yes.”  Well, now that I’ve shown you unequivocally how Brian Tracy’s 24 Techniques for Closing the Sale can deliver on that promise–and have also shown you Brian’s first-rate credentials and the rave reviews he’s received–it’s time for you to act on this.”
As you can see, I remind readers that they need to behave consistently with the commitment they’ve made.  This is one of the most powerful weapons of influence.
What other techniques do you use to persuade your web copy readers to be glued with your website?

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