Web Copy Blog

Web Copy Blog header image 2

How To Write Free Reports And Promotional Articles

1,059 Comments · Web Copy

Writing free reports or promotional articles can be one of the most profitable things you can do to promote the product or service you’re selling on your website.

When you write a free report or promotional article, you can use it not only as your opt-in offer, but you can also offer its content to websites, newsletters, and e-zines.

The more it is picked up, the more traffic it will pump to your website. Information is the Internet’s main commodity, so when you have good content to offer, you’ll find many takers.

A promotional article titled “Warning: Do Not Buy a Computer Until You Read This-Or You Might Get Ripped Off” offered compelling reasons for consumers to be wary when buying a computer.

It listed six of the sneakiest-and even illegal-schemes employed by unscrupulous computer vendors to take advantage of unsuspecting buyers.

Nowhere in the article was there a commercial slant; it consisted of only solid, informative content.

The author’s byline, however, provided the opportunity to plug her book about how to save $500 or more on a computer purchase.

To achieve its goals, a free report or promotional article must:

  Provide useful, bona fide content related to the product or service you’re offering.
  Be written in a way that positions you as an expert in your field.
  Include a byline or resource box that points to your website.

The important thing to remember is that the body of’ the report or article must contain information of value to your target audience.

The sales pitch is introduced only after identifying the author (you) in the byline or resource box.

Most e-zine and newsletter publishers are looking for articles of between 500 and 800 words. Some publishers are very strict about your article not being a sales pitch in disguise.

The key to writing successful free reports or promotional articles is to keep them factual, unbiased, informative, and, most important, engaging.

Make them revelatory, if that’s possible with your subject matter. Avoid making a sales pitch, no matter how skillfully you think you can disguise it, and above all, never identify the name of your product or service in the article.

That’s a telltale sign of sell-promotion. Finally, don’t use superlative adjectives and phrases (amazing, incredible, world’s best, taking the world by storm, spreading like wildfire causing quite a stir, etc.), which will expose your commercial intent.

Guidelines For Writing Newsletters And E-Zines
For the following reasons, publishing your own newsletter or e-zine is one of the best and most economical ways to build traffic (and sales):

1. It’s free. Anyway, it’s almost free. It costs little or no money to produce and deliver a newsletter or e-zine no matter how many people you send it to.

2. It’s profitable. You can easily build rapport and credibility with your subscribers and quickly be acknowledged as an expert in your field through your newsletter or e-zine.

In turn, anything you promote or endorse will have a greater impact than any advertisement.

3. You have a captive audience. One thing that people consistently do online is check their e-mail.

People may not have time to visit the millions of websites that are out there, but most people do check their e-mail regularly and read selected items in their e-mail box.

Your e-zine would therefore be more likely to have the undivided attention of your audience than would your website.

4. It keeps you in touch. Your newsletter or e-zine enables you to stay in constant contact with your audience, and it constantly puts your business in front of your prospects.

It is a great way to remind people to do business with you or to visit your website, without sounding like an ad.

Since newsletters and e-zines are all over the web, you need to make sure you offer one that has unique content of great interest to your target audience.

More important, to attract the most subscribers, your offer must have a compelling promise, but at the same time be able to deliver on that promise.

As with all e-mail writing, don’t be tempted to put the whole kitchen sink in your newsletter or e-zine.

While providing values is something to strive for, don’t be tempted to litter your publication with a multitude of subjects and topics. 

It may not always be easy to stick to a single message in a multipart publication, so the best thing to do is to have a cohesive theme that will enable you to lead your readers down your intended sales path.

Needless to say, the content you offer in your newsletter or e-zine must be related to the products or services that you are selling.

Make sure you always provide bona fide content. Give your subscribers something worthy of their devotion, not just some disguised sales pitch, in return for giving you their undivided attention.
If you have something to say about the guide lines mentioned, please do write me.


1,059 Comments so far ↓

Leave a Comment