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Entries Tagged as 'Your Web Copy'

Four Steps To Web Copywriting Success

59 Comments · Your Web Copy

Step 1. Understand exactly what you want your web copy to accomplish. In other words, define your objective, but this time, be more specific.

Step 2. Take action to fulfill your objective. This includes writing the best possible web copy and marketing communications and getting traffic to your website (using linking strategies, search engine optimization, a revenue-sharing [affiliate] program, pay-per-click search engine advertising, or any other traffic-generating methods).

Step 3. Observe what’s working and what isn’t working. Track and test your results continually. Do more of what’s working, and eliminate what’s not working (including, but not limited to, key elements of your web copy).

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Traffic Generation: Getting The Word Out And The Visitors In

74 Comments · Your Web Copy

A website with killer copy but no traffic is like a beautiful store filled with desirable merchandise located in the boondocks – people will never find it.

What good are killer copy, opt-in offers, autoresponders that convert website visitors into customers, and all the tracking devices in the world if no one stops by to visit?

The topic of traffic generation is vast. Therefore, this post limits the discussion to a few strategies that have been effective in my own experience.

Search Engine Positioning
Whenever the subject of traffic generation is discussed, invariably search engine positioning comes up.

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In writing a web copy, readers’ wants, needs, and dreams should be identified and met.

57 Comments · Your Web Copy

Involvement devices are devices that get people involved with your copy. They move people to read every word of your Copy.

Getting your website visitors to read your copy is job number one if your objective is to sell them something. When you use involvement devices, you effectively own your audience; that is, you hold your audience captive.

Let see how an involvement device on the website could make a deference.  This client’s web copy original headline reads, “Learn how to be prosperous, successful and happy in just 10 minutes a day,” was an attempt to get at what he thought were the hot buttons of his target audience.

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How To Become A Great Web Copywriter Faster

49 Comments · Your Web Copy

Perhaps you’ve heard of the concept of modeling success.  If you want to achieve success at anything, the fastest way to do it is by modeling the strategies of those who are already successful at it.

That way, you take something complex and synthesize it into its essence so you can use it immediately.

You’ve probably heard of real estate agents going into selling mode by constantly repeating to themselves.  “I’m going to sell this house.”

Successful real estate agents start off with the mind-set that the sale is already made Model the strategy that successful people use to be successful.

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