Web Copy Blog

Web Copy Blog header image 4

Entries Tagged as 'Writing Web Copy'

Fundamental Rules For Writing Web Copy

No Comments · Writing Web Copy

 In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters.

This term should not be confused with copyright, which is a legal mechanism that protects you ownership of what you write.

Similarly, web copy refers to the words employed to communicate a sales message on the web and the people who write these words are the web copywriters.

Although distinctly different in tone from advertising copy, web copy has the same objectives, that is, to generate leads, customers, sales, and, consequently, profits for a website.

[Read more →]

Tags: