Web Copy Blog

Do give a compelling promise early in the body copy that the material viewers are about to read is worth their while.  For example:
Be sure to read every word of this because the secret ingredient for turning your small business enterprise into a mega-success story is hidden in this article.
In the next example, I challenge [...]

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Empathy is defined as the capacity to understand, be aware, be sensitive to, and vicariously experience the feelings, thoughts and experiences of another person. 
Frame-of-mind marketing grows directly out of that feeling of empathy. While many seem to be born with that ability, the good news is that empathy is not a genetic trait, but rather, [...]

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According to David Ogilvy, founder of the Ogilvy & Mather advertising agency and author of Confessions of an Advertising Man and Ogilvy on Advertising,
“On the average, five times as many people read the headlines as read the body copy.  It follows that, unless your headline sells your product, you have wasted 90 percent of your [...]

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On the Internet, there are two fundamental ways of acquiring website sales:  The first is to generate traffic to your website (traffic generation), and the second is to convert your website visitors into customers (traffic conversion).
Web copywriting is the primary element of traffic conversion. Make no mistake about it, as a web copywriter, your primary [...]

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Once you’ve written your copy, it is vital that you pay attention to how readable that copy is.  Short sentences and simple words make your copy more inviting. 
They also help to cut up huge blocks of text into bite-size paragraphs that are no more than three or four sentences each.
Microsoft Word has a tool that [...]

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We all know that most visitors to websites don’t become buyers on their first visit.  Maybe not even on the first several visits.  What you want to do is find out how to reach them again.
The best way to do this is with all opt-in mechanism (a tool to get a reader to agree to [...]

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The first paragraph is crucial because it is where readers are likely to stop reading if you don’t provide them with sufficient reason to continue. 
Ideally, it should immediately demonstrate that there are desirable rewards for reading on.
There’s no need to be lengthy or elaborate. Often, short, punchy, easy-to-read sentences suffice as long as they hold [...]

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Frequently, the sale is clinched on the promise of a money-back guarantee.  This is where you eliminate the buyer risk, thus removing any remaining obstacles standing in the way the sale.
Simply stating “Money-back guarantee” is an ineffective of a guarantee, however.  You have to craft the guarantee as compellingly as possible so as not to [...]

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Benefits and Features
Features are the attributes, properties, or characteristics of your product or service.  Benefits, on the other hand, are what you can do, what you can have, or what you can be because of those features. 
People buy benefits–not features.  This is one of the most important lessons you can learn in writing copy. 
For example, [...]

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The best way to explain the concept of cognitive dissonance is to tell you a story–actually, a fable. 
You probably remember this Aesop’s fable.  There once was a fox who tried in vain to reach a cluster of grapes dangling from a vine above his head. 
Although the fox leaped high to grasp the grapes, the delicious [...]

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