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Entries Tagged as 'Web Copy'

What To Do When Web Copy Is Not Working

62 Comments · Web Copy

Sometimes copywriters think they know their audience well, but, in actuality, they don’t.

Similarly, copywriters can guess what the target audience’s hot buttons are, but if we don’t know why people arc buying the product or service, we won’t know how to rewrite the ropy if it isn’t pulling in sales.

If you are the web copywriter hired to write the copy for a flat fee, you may not care much about this, except that you might not get repeat business.

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Guidelines For Writing Online Ads, Signature Files, And Banner Copy

251 Comments · Web Copy

Writing online classified ads, e-zine and newsletter ads, signature files, banner copy, and other advertising copy for use on the web requires strategies a little different from offline ad writing.

Where an offline ad might feature a strong benefit-laden headline, or give the product or service’s unique selling proposition, writing your online ad requires a different kind of discipline-the same kind required to create an editorial as opposed to an advertisement.

It’s so easy to use short, punchy copy reminiscent of classified ads in the offline world, such as “Lose weight while you sleep. Click here to learn more,” or “Learn a foreign language in 30 days. Click here for more information.”

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How To Write appealing Autoresponder E-Mails

222 Comments · Web Copy

Once you have captured the names of those people you entered with the free report, what do you send them via e-mail? 

Send a series of follow-up e-mails using the autoresponder mechanism.

Most web hosts allow you to use e-mail addresses that automatically call up a prewritten e-mail that you upload to their server.

When someone sends an e-mail to that address, your web host’s server automatically sends out the prewritten e-mail that you uploaded.

Taking this a step further, there are e-mail programs, shopping cart programs, and services that allow you to send a series of prewritten e-mails to your opt-in list at predetermined intervals, say, every three days. This automates the follow-up system for you.

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How To Write Free Reports And Promotional Articles

1,059 Comments · Web Copy

Writing free reports or promotional articles can be one of the most profitable things you can do to promote the product or service you’re selling on your website.

When you write a free report or promotional article, you can use it not only as your opt-in offer, but you can also offer its content to websites, newsletters, and e-zines.

The more it is picked up, the more traffic it will pump to your website. Information is the Internet’s main commodity, so when you have good content to offer, you’ll find many takers.

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Online Marketing Communications, THE OPT-IN OFFER: YOUR MOST IMPORTANT ASSET

99 Comments · Web Copy

Converting web visitors into customers is rarely completed during the website visit.

But by crafting an irresistible opt-in offer and following up with e-mail messages designed to build rapport and a relationship with the prospects, conversion rates of 15 to 25 percent (and sometimes greater) can be achieved.

Capturing contact information is fundamental to the success of any business enterprise. As web marketer, entrepreneur, or copywriter, your primary goal, at the very least, should he capturing your web visitors’ e-mail addresses.

Without this information, you have in effect wasted all the time, money, and effort it took to get them to your website. 

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How To Write E-Mail That’s Sell

55 Comments · Web Copy

Seven Elements of E-Mails That Sell

Element 1: A Compelling Subject Line.
The subject line should be irresistible and must beg to be opened, not because of hype or overly commercial language, but because it is compelling.

What’s more, your subject line must not appear to an advertisement, which, even if it somehow got through the filters, would have the same effect as asking readers to watch a TV commercial.

Remember that each of us is bombarded with an average of 3,500 commercial messages per day-from TV, billboards, radio, the Internet, and practically everywhere we turn.

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Using E-Mail to Get Attention

47 Comments · Web Copy

Reticular activating system (RAS), in essence, is the attention center in the brain. It is the key to turning on the brain and is considered the center of motivation. It determines what we pay attention to.

Here’s an example of how the reticular activating system (RAS) works. Do you remember the last time you decided to buy a new car?

Let’s say you decided that you wanted to buy a Ford Explorer. All of a sudden you started seeing more Ford Explorers than you’d ever seen before.

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E-Mail Marketing: Creating a dialogue, deepening intimacy, and building rapport with your potential customer through e-mails

45 Comments · Web Copy

Forrester Research analyst Jim Nail underscored how important it is (or e-commerce players to use e-mail to create a dialogue and deepen intimacy with customers in order to maintain the response rates that e-mail marketing often enjoy. 

He emphasized the importance of starting slowly and gradually building rapport, which allows you to gain additional personal information that in turn helps you fine-tune your marketing and sales message.

Creating a dialogue, deepening intimacy, and building rapport take us to the importance of knowing your prospects’ and customers’ frame of mind.

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The Future Of E-Mail Marketing: Its Threats and Cures

64 Comments · Web Copy

Anyone who has been online for any length of time is aware of the alarming proliferation of spam, or unsolicited commercial e-mail (UCE).

The trend is expected to continue, as an increasing number of marketers, eager to cash in on the free E-Mail Marketing medium, exploit the situation without giving any thought to the bandwidth they are wasting and the people they are annoying.

Spam and virus filters have become standard on most e-mail servers, permanently blocking suspicious and obviously unsolicited e-mail.

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How Long Should Web Copy Be?

22 Comments · Web Copy

Many people ask if web copy has to consist of multiple pages in order to sell–especially since most people don’t read on the web. 

While there will always be companies, products, and services for which abbreviated web copy is both suitable and adequate, I believe that when you’re trying to convince people to invest any amount of money or time (or both), you need to assure them that they are making the right purchase decision.

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