Spanish Nobel Literature Laureate and poet, Juan Ramon Jimenez, said: “If they give you ruled paper, write the other way.”
Differentiation is the reason for a brand’s existence. Differentiation is, therefore, the basic responsibility of a brand’s advertising.
So why do so many ads look the same? Especially, as Jim Aitchison says: “The less an ad looks [...]
Entries Tagged as 'advertising laws'
The outlaw in advertising
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