We all know that most visitors to websites don’t become buyers on their first visit. Maybe not even on the first several visits. What you want to do is find out how to reach them again.
The best way to do this is with all opt-in mechanism (a tool to get a reader to agree to accept your e-mailed information and correspondence).
Remember, the odds are against people buying something the first time they visit your website.
After all, they don’t even know you. Therefore, you must develop an irresistible–and easy–way for your visitors, at minimum, to give you their e-mail address before they go.
In my opinion, crafting your opt-in offer is infinitely more important than crafting the offer for the product itself.
That’s because you can get as much as 90 percent of your business from those with whom you build an e-mail relationship.
This is the usual objective, but I advise you not to be shortsighted and focus only on selling, but also on building relationships.
What mechanisms do you employ to build relationships with your visitors?
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