People’s emotions are the primary motivating factors for buying. People buy on emotion and justify their purchase with logic. Both on and off the web, a strong copy platform is built on proven emotional drivers such as anger, exclusivity, fear, greed, guilt, and salvation, to name a few. Take a look at the first screen [...]
Entries from January 8th, 2008
Reading On The Web
No Comments · Web Copy
How do people read on the web? According to Jakob Nielsen, author of Homepage Usability: 50 Websites Deconstructed and holder of 71 patents relating to making the Internet easier to use, “They don’t.” Yes, you read that correctly. People don’t read online. They scan. Nielsen, together with John Morkes, director of the HumanComputer Interaction Group [...]
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Fundamental Rules For Writing Web Copy
No Comments · Web Copy
In the advertising world, the words employed to communicate a sales message in an advertisement or commercial are called advertising copy, and the people who write these words are known as copywriters. This term should not be confused with copyright, which is a legal mechanism that protects you ownership of what you write. Similarly, web [...]
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