Web Copy Blog

Sometimes copywriters think they know their audience well, but, in actuality, they don’t. Similarly, copywriters can guess what the target audience’s hot buttons are, but if we don’t know why people arc buying the product or service, we won’t know how to rewrite the ropy if it isn’t pulling in sales. If you are the [...]

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Writing online classified ads, e-zine and newsletter ads, signature files, banner copy, and other advertising copy for use on the web requires strategies a little different from offline ad writing. Where an offline ad might feature a strong benefit-laden headline, or give the product or service’s unique selling proposition, writing your online ad requires a [...]

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Once you have captured the names of those people you entered with the free report, what do you send them via e-mail?  Send a series of follow-up e-mails using the autoresponder mechanism. Most web hosts allow you to use e-mail addresses that automatically call up a prewritten e-mail that you upload to their server. When [...]

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Writing free reports or promotional articles can be one of the most profitable things you can do to promote the product or service you’re selling on your website. When you write a free report or promotional article, you can use it not only as your opt-in offer, but you can also offer its content to [...]

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Converting web visitors into customers is rarely completed during the website visit. But by crafting an irresistible opt-in offer and following up with e-mail messages designed to build rapport and a relationship with the prospects, conversion rates of 15 to 25 percent (and sometimes greater) can be achieved. Capturing contact information is fundamental to the [...]

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Seven Elements of E-Mails That Sell Element 1: A Compelling Subject Line. The subject line should be irresistible and must beg to be opened, not because of hype or overly commercial language, but because it is compelling. What’s more, your subject line must not appear to an advertisement, which, even if it somehow got through [...]

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Reticular activating system (RAS), in essence, is the attention center in the brain. It is the key to turning on the brain and is considered the center of motivation. It determines what we pay attention to. Here’s an example of how the reticular activating system (RAS) works. Do you remember the last time you decided [...]

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Forrester Research analyst Jim Nail underscored how important it is (or e-commerce players to use e-mail to create a dialogue and deepen intimacy with customers in order to maintain the response rates that e-mail marketing often enjoy.  He emphasized the importance of starting slowly and gradually building rapport, which allows you to gain additional personal [...]

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Anyone who has been online for any length of time is aware of the alarming proliferation of spam, or unsolicited commercial e-mail (UCE). The trend is expected to continue, as an increasing number of marketers, eager to cash in on the free E-Mail Marketing medium, exploit the situation without giving any thought to the bandwidth [...]

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Many people ask if web copy has to consist of multiple pages in order to sell–especially since most people don’t read on the web.  While there will always be companies, products, and services for which abbreviated web copy is both suitable and adequate, I believe that when you’re trying to convince people to invest any [...]

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